KATHY EVENTS
OBJECTIVE
A poorly designed website will inevitably result in low conversion and high drop-off rates. Kathy Events came to BuzzenDigital before the launch of their biggest marketing campaign as they wanted to revamp their current website in order to capture more leads.
Website Revamp
Kathy Events retained two primary services: catering and event planning. Which meant that both consumers and businesses were included as a target audience. Unfortunately, their previous brand image only portrayed their event planning services. Our team began by drawing up a new sitemap along with a few different website designs to choose from. Upon confirmation, we started by writing a detailed description of each service provided, along with who would best benefit from each service, whether it being businesses or consumers.
Social Media
In order to generate more leads, we created a Pinterest account for Kathy Events. This served a platform where businesses and consumers could better visualize the results of Kathy Event’s services, and also to inspire users for their upcoming events. The outcomes were astonishing as we achieved 60k monthly visitors and 100 website clicks monthly.
PROJECT DETAILS
CLIENT
Katherine M.
Date
26 October, 2020
CATEGORY
Architecture, Digital Art