DENTERACTIVE
OBJECTIVE
Design a website to be at the core of Denteractive’s digital marketing strategy acting as an effective and user-friendly patient traction channel with two unique Blogs: one for dentists and one for the consumers or patients. Designed as a user-friendly public portal for easy user navigation and registration, the website is a digital speaker and influencer for the brand visibility, and new user acquisition. The tools and methods that follow are interconnected as parts of the Denteractive lead generation driving traffic to the website optimized for best conversion. The website and web apps included the following key features:
Patients
• Register, login and search for dental care professionals based on ZIP codes, dental procedures or insurance
• Review dentist profiles and see other patients’ reviews
• Invite and connect with existing dentists
• Initiate and communicate with new dentists
• Connect immediately to online dentists through 24/7 Advice or 24/7 Smile Advice services
• See open appointments and make bookings for office visits or secure online meetings
• Video conference with dentists via dashboard
Dentists
• Login to dashboard and connect with new or existing patients
• Send and receive private messages
• Set up calendar for appointments
• Video conference with dentists via dashboard
1. Website Design & Development
2. Traffic Generation and Registration
Videos were one of the primary ways for communicating with Denteractive target audiences as a terrific way to showcase products and services. The use of videos on the website and as a marketing tool on other sites-including YouTube and Vimeo was a great way to publicize Denteractive and to enhance company’s presence on search engines.
Creating strong and engaging blog content was one of the primary sources of acquiring dental professionals in the digital space. This blog-from-the-beginning approach allowed Denteractive to provide content on different topics in the dental industry most relevant to its target users.
To rank highly in organic search engine results, the pages and blog posts were optimized for SEO. Each page and blog post were optimized for a specific dental keyword, a dental phrase, and or closely tied group of keywords to lead traffic to landing pages with Call-To-Actions (CTAs) for quick conversion.
To build brand awareness, distribute news, share blog posts, launch promotions, interact and engage with consumers and the dental care professionals, BuzzenDigital developed the following main social media platforms: Facebook, Instagram, LinkedIn, Twitter, Google+ and YouTube. Each platform was designed to target and interact with specific types of user’s demographics. Paid advertising on social media was added including Pay Per Click (PPC) and App Install Ad campaigns on Facebook and Google.
Email marketing was an immediate way to engage new leads or communicate with leads generated through the website or other digital channels. BuzzenDigital Email campaigns were divided into two segments, each targeting a different audience: dental professionals (dentists and dental marketing professionals), and consumers. The Email campaigns were designed to nurture leads, convert leads, and build customer loyalty.
PROJECT DETAILS
CEO | Founder
Dr. Reza Izadi
Date
10 January, 2018
CATEGORY
Architecture, Digital Art