The Top SEO Trends of 2020

The best SEO strategies and tactics change from one year to the next. If you want to create content that consistently appears on the first page of results for relevant search terms, you’re going to want to look at the top SEO trends of 2020. 

SEO Automation 

Many tasks related to SEO can be time-consuming. By utilizing programming languages such as Python or Ruby on Rails, you’ll be able to automate a lot of basic SEO tasks.

Automation will give you more time to focus on other aspects of your site. You’ll be able to spend more time crafting amazing content and improving your social media presence. If you’re not familiar with programming languages, you may want to work with a coder that will be able to automate basic tasks for you.

User-Focused Optimization 

When you’re optimizing your site, you’ll want to keep the user experience at the forefront of your mind. Google’s algorithm is focused on delivering users the kind of content that they want to see.

While keyword research can still be valuable, you won’t want to create deceptive content that’s stuffed with keywords. Think about the problems your target audience might have. Try to create content that offers a solution to those problems.

High-Quality Content 

Content has always been the backbone of SEO, but the quality of that content is more important than ever. Low-quality content simply isn’t as valuable as it once was. 

The content you create for your site should be informative and free of spelling and grammatical errors. If you’re not much of a writer, you may want to hire professional writers that will be able to craft readable content for you.

Mobile SEO 

With every year, the number of people that exclusively browse the web via mobile devices increases. Unfortunately, a lot of site-owners haven’t put much time or effort into their mobile site design. 

Rather than building a separate site for your mobile devices, you should give your existing site a responsive design. Spend time researching voice search results. People frequently use the voice search functionality on mobile devices. Use audit tools like SEMrush to ensure that your site is truly mobile-friendly.

Brand Building

Link building has always been an essential component of SEO, but the way sites build links has changed. If you want to encourage authority sites to link to your content, you’ll have to work to build a strong brand. 

You’ll want to create content that establishes your site as a source that people can trust. You may want to write topical editorial content or work to create detailed guides for customers. Work to build your brand into a company that people will want to do business with.

Video Content Optimization 

Many people prefer video content to written content. If possible, you’ll want to create video content for your site. You’ll also want to make sure that content is fully optimized. 

Make sure your videos are published in more than one place. Always include a link to your site in the description box. Create subtitles for your video so that it can be played without a sound feed.