10 Actionable Tips For Link Building

Research has shown that link building has a major impact on search engine rankings. Building links can ensure that you appear on the first page of search results for highly competitive keywords. These link building tips are easy, effective, and actionable.

1. Launch An Outreach Campaign

Building positive relationships with other site owners is an important component of link building. With that said, you won’t want to ask just anyone to link to you. You’ll want to take the time to find excellent content with high-quality backlinks.

From there, get the contact details of these site owners and request that they link to your content. Link them to content that they’ll want to share. While not everyone will respond to your request, you’ll get quite a few backlinks this way.

2. Create More Lists

Link building is easier when you create content that people naturally want to share. Lists are frequently shared on blogs, social media, and on other platforms.

When you’re developing a content strategy, you should make a point of writing list articles. Make sure that your content is readable and free of grammatical errors. Content like this will naturally get referral traffic.

3. Find Broken Links

No site owner wants dead links on their website. If you contact a site owner and let them know that one or more of their links is broken, and you provide them with replacement content they can link to, you’ll be able to forge positive relationships and build plenty of backlinks.

There are a number of tools and extensions that make it easy to find broken links on sites in your niche. From the Check My Links plugin for Google Chrome to sites like Dead Link Checker, you can easily locate broken links and offer alternative content to replace it.

4. Write Guest Posts

Content creation is one of the best ways to build links, but you shouldn’t exclusively create content for your own site. You should write guest posts for other sites as well.

When you write guest posts, you’ll be able to get your work in front of a new audience. You’ll also be able to link back to your own content. There are plenty of guest blogging opportunities out there, and you should take the time to capitalize on them.

5. Link To Other Sites

When you’re creating original content, you should make a point of linking to other high-quality sites in your niche. Many site owners will notice that you’ve linked to them, and some of them will take the time to browse your own site.

When these site owners are creating content, and they’re looking for links, they’ll think of your site. Linking out to other sites doesn’t take much effort, and it can deliver great results.

6. Launch A Scholarship Contest

Sites with the top-level .edu domain are considered to be authority sites. While it’s normally difficult to get a backlink from sites like this, you can earn a number of .edu backlinks by running a scholarship contest or campaign.

Many sites with this domain will specifically provide links to scholarship opportunities for students. If you run a legitimate scholarship contest, you’ll get valuable backlinks that will dramatically improve your page rankings.

7. Create Infographics

Content has always been the backbone of SEO, but images are important too. Infographics are an easy way to convey a lot of information in a simple image.

If you create a valuable infographic, many sites will share your infographic and provide you with credit. Use Google’s Reverse Image Search to find sites that are using your image without crediting you. Send them a polite email asking them to provide the proper credit.

8. Write About Research and Case Studies

When people are writing articles, they often want to site relevant research on the topic. However, studies are often locked behind a paywall.

It can be worthwhile to invest in a subscription to JSTOR or another digital library of academic journals. When you see a study in your niche, take the time to write a summary. Plenty of sites will link to your write up.

9. Turn Your Old Content Into Videos

If you’ve created an amazing piece of content, you should try to get as much mileage out of it as you can. Create video versions of some of your most popular articles.

When you create your video, you’ll be able to link to your content in the description. Not only will you be creating a backlink for your own content; you’ll also be encouraging people that watch your video to share your original article.

10. Work On Community Link Building

If you simply spam links on sites like Reddit and Quora, you won’t see results. However, if you work to become an active member of these communities, you’ll find opportunities to market your content and build links. Don’t share links to your site exclusively; comment and participate in other threads as well.

While both Reddit and Quora both sometimes attach the “nofollow” attribute to links that are shared, this attribute can be removed on popular threads. More importantly, it’s a way to introduce your site to people that might link to you in the future.

Link building is still as important as ever. These actionable tactics will allow you to build links, improve page rankings, and strengthen your SEO. Avoid cheap tactics like buying links. These kinds of strategies can hurt you in the long run. Put in the effort and take the time to build links for your site.